[Intro Music Fades In]
JEREMY:
Hey everyone, welcome to Amplify Academy, the place where we turn great Keller Williams agents into tech-driven, system-powered business builders. I’m Jeremy Curtin—Team Leader and your accountability coach for the ride.
GLENN:
And I’m Glenn Rogers—Assistant Team Leader, resident AI geek, and your favorite bad influence when it comes to adding one more SmartPlan.
JEREMY (laughs):
That’s true. If there’s an automation that can make you more efficient, Glenn’s already tested it twice.
GLENN:
This week kicks off our first Power Hour Series—and the focus is all about mastering the language of AI and Command.
JEREMY:
Yeah, Week 1 is called “Learn to Speak AI.” It’s not about replacing you with a robot—it’s about learning how to think in a way that the model understands. Because here’s the truth: if your prompt is weak, your content will be weaker.
Segment 1 – Monday: Speaking AI Clearly
GLENN:
So Monday we start simple—learning how to actually talk to ChatGPT. Most agents open the tool and say, “Write me a post about the market,” and then complain that it sounds like a robot.
JEREMY:
(laughing) Yeah, and then they post it anyway.
GLENN:
Exactly. Monday’s lesson is about structure: role, goal, context, tone, and format. Once you give it that structure, the AI becomes your assistant instead of your headache.
JEREMY:
And that’s the mindset: AI isn’t magic—it’s math that mirrors your clarity. If you’re vague, your content will be too.
Segment 2 – Tuesday: Turning Prompts Into Real Content
GLENN:
Tuesday is where it gets fun. You take those prompts and start generating real buyer and seller posts.
JEREMY:
We saw some of you creating content about “Why now’s still a great time to buy”—and that’s fine—but what we’re really after is interpretation, not information.
GLENN:
Yeah, that’s key. The internet already has information. You get paid for interpretation—for making sense of the noise for your clients.
JEREMY:
So Tuesday’s challenge: three buyer and three seller posts. Don’t worry about perfection. Just get your reps in.
Segment 3 – Wednesday: Integrating with Command
GLENN:
Wednesday we bridge the gap between content and systems. You take your posts and use them to feed your SmartPlans.
JEREMY:
Right. This is where most agents fall off. They create great content, get a few likes, and then… nothing. No capture, no follow-up.
GLENN:
Exactly. We say it every week: content without capture is wasted effort.
JEREMY:
Wednesday’s about tagging contacts in Command and turning visibility into conversations. If somebody liked your post, that’s a potential lead—start a SmartPlan follow-up.
GLENN:
The prompt we use is: “Write a friendly 2-sentence message I can send to someone who liked my recent post about market updates.” Boom—instant, human, local.
Segment 4 – Thursday: Finding Your Voice
JEREMY:
Thursday’s about taking all that AI text and making it sound like you.
GLENN:
Yeah, because authenticity still wins. AI gives you the words—but your voice gives them weight.
JEREMY:
I heard one of our agents say, “I feel like I’m finding my voice again.” That’s what Thursday’s for—rewriting, personalizing, role-playing your tone.
GLENN:
We even challenge people to send each other their rewritten posts in the office Slack—because peer feedback keeps you sharp.
Segment 5 – Friday: Execution & Reflection
GLENN:
And then Friday… the payoff.
JEREMY:
Three posts go live—buyer, seller, and sphere/referral. Track your engagement. Who liked, commented, or messaged?
GLENN:
Visibility is step one. Converting it into a relationship is step two.
JEREMY:
And you’ll notice—when you measure it, you start to own it. It’s not random anymore.
GLENN:
By Friday, you’ve built your first AI prompt library, your first three SmartPlan messages, and your first week of content that actually sounds like you.
Segment 6 – Recap & Coaching Close
JEREMY:
So, Week 1 takeaways:
1️⃣ Clarity in prompts = quality output.
2️⃣ Create before you critique.
3️⃣ Visibility only matters if you capture and convert.
GLENN:
And 4️⃣—Don’t overthink it. Use Command and ChatGPT together like two sides of your business brain.
JEREMY:
Exactly. AI does the writing; Command does the tracking; you do the connecting.
GLENN:
That’s the Amplify mindset right there.
JEREMY:
So your Power Hour this week—10 to 11 AM every day—isn’t just about time blocking. It’s about developing a new kind of fluency: learning to speak AI.
GLENN:
We’ll see you next week when we bring Canva into the mix and turn your words into visuals that pop.
JEREMY:
Until then—keep creating, keep connecting, and remember: progress beats perfection every single time.
GLENN:
Let’s amplify.
[Outro Music Fades Out]
In this episode, Jeremy and Glenn guide you through creating compelling, branded content using AI and Canva—then supercharging it with KW Command automation. Learn how to craft your message, design professional visuals, and build a system that turns engagement into opportunities.
This episode unpacks the fundamentals of clear AI prompting, effective content creation, and seamless integration with Keller Williams Command. Jeremy and Glenn guide agents through building practical AI fluency to amplify digital reach and nurture leads. Cut through the noise and start developing content that truly connects with clients—without losing your own authentic voice.
